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Privacy Policy


  • Louella Belle Limited trading as ‘Dermelect’ respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we look after your personal data:
  • when you visit or use our website at (“Website”) including opening and using an online user account, regardless of where you visit or use the Website from; and/or
  • which we otherwise receive or collect from you in the course of our operations and customer services (including purchasing and/or using our products and services).
  • It also describes certain privacy rights and data protection laws that may apply to you.
  • It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This Privacy Policy supplements other such notices and is not intended to override them.


  • For the purposes of data protection under the Data Protection Act 2018 as amended by the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019 which merge the previous requirements of that Act with the requirements of the General Data Protection Regulation ((EU) 2016/679) and any applicable national implementing laws, regulations, secondary or other legislation (collectively, the "UK GDPR"), Dermelect is the ‘data controller’ which means that we are the legal entity responsible for deciding how we hold and use your personal data.


  • Dermelect will only collect personal data required to serve the purpose for which it was collected. The type of personal data we collect will depend upon the nature of your relationship with us (e.g., whether you are a customer, prospective customer, Dermelect sales representative (‘Pro Star’) or visitor to the Website), the purpose for which the data is required, and our legal and regulatory obligations.
  • Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.
  • Dermelect will collect your personal data in a number of ways, including when you contact us or register with us or submit other information through the Website, or by telephone, post, or e-mail. If you are a customer or a Pro Star we will obtain information when you sign up with us and during the course of our interactions with each other as part of that relationship.


  • As a customer of ours, the information we collect from you may include the following:
  • contact details (including names, postal addresses, email addresses and telephone numbers);
  • your date of birth;
  • your credit card or debit card details if you make a purchase for a product or products;
  • your username and password for your customer account with Dermelect;
  • if you choose to use a social media single sign-on service, such as Facebook Connect, we'll use information from your social media account such as your name and email address and other information from your public profile to authenticate you;
  • information about the product(s) you are purchasing from us and your use of the product(s);

Prospective customers

  • As a prospective customer the information we collect from you may include the following:
  • contact details (including names, postal addresses, email addresses and telephone numbers);
  • information about the product(s) you wish to purchase from us.

Website Users

  • As a user of the Website we collect information that you submit to us when you interact with features of the Website such as logging into your account and subscribing for news alerts. When you do this we may collect:
  • your name and contact details (i.e., address, home and mobile phone numbers, email address);
  • your username and password;
  • your credit/debit card details for payment purposes;
  • anything you download from the Website;
  • any information that you input into the Website.
  • In addition to collecting information, we collect analytics relating to your time spent on the Website. More information can be found within our Cookies Policy.


  • Our Website are not intended for children and we do not knowingly collect data relating to children via the Website.

Pro Stars

  • As a Dermelect sales representative (Pro Star) the information we collect from you may include the following:
  • Identity Data includes first name, middle names, maiden name, last name, username or similar identifier, marital status, title, date of birth, place of birth, country of citizenship, first language, age, income, and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from Pro Stars and other details of products and services Pro Stars have purchased from us.
  • Profile Data includes Pro Star username and password, Pro Star preferences, feedback, and survey responses.
  • Usage Data includes information about how Pro Stars use the Dermelect platform, products, and services.

Purpose and legal basis for processing

  • When processing your personal data, the purpose and legal basis include the following, to the extent that they apply to you:
  • to perform services to fulfil our contractual obligations toward you, and on the basis of our legitimate interests, or your legitimate interests, including to provide the best services including customer service we can;
  • to support our business processes including our information technology, electronic communications and electronic documents storage, management and transmissions, to fulfil our contractual obligations toward you, or, if not applicable, on the basis of our legitimate interests to provide the best services including customer service we can, to support our business operations, administration, IT services, and network security, and to prevent fraud;
  • to safeguard your personal data and our IT system with appropriate security, on the basis of your and our legitimate interest in the provision of such security;
  • to exchange information, conduct due diligence, and answer your initial questions, to take steps required to enter into a contract with you, or for the purposes of our legitimate interests to protect our legal rights and a third party's rights, or, if not applicable, on the basis of your consent;
  • to keep you up-to-date with news that may be of interest to you, on the basis of our legitimate interests to use your personal data for marketing purposes;
  • to present the Website and its content in the best possible way for you and on your computer, on the basis of our legitimate interests to keep the Website updated and relevant, to develop our outreach and business operations, and to develop marketing strategy;
  • for business transactions such as a merger, acquisition by another company, or sale of all or a portion of our assets on the basis of our legitimate interests to sell or expand our business operations; and/or
  • to comply with legal and regulatory requirements applicable to us (including the need to prevent and combat money laundering).
  • We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
  • Where the processing of your personal data is based on your consent only, you have the right to withdraw this consent at any time. We will then erase your personal data and stop processing it.


  • You may receive marketing communications from us if you are an existing customer or if you provided us with your consent or where we are pursuing a legitimate interest and have a lawful right to do so and, in each case, you have not opted out of receiving that marketing. You can ask us to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message sent to you or by contacting by email at at any time.


  • We will retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, legitimate administrative or operational purposes, and any reporting requirements. In determining data retention periods, we take into consideration local laws, contractual obligations, our reasonable business requirements, the purposes for which we originally collected the personal data, the lawful grounds on which we based our processing, the types of personal data we have collected, and your expectations and requirements.
  • When it is no longer necessary to retain your personal data, we will securely delete or, in some circumstances, anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further statement to you.


  • We will share your personal information with third parties where required by law, where it is necessary to administer the relationship with you, or where we have another legitimate interest in doing so. To provide our products and services and effectively run our business, we need to transfer and share your personal data. Transfer and sharing of personal data will occur from time to time with the following third parties:
  • Other entities within our group who have a need to access your personal information in carrying out their responsibilities; and
  • Any agent, contractor, supplier, vendor, or third party service providers who provides administrative, payment processing, IT, marketing, printing, shipping, fulfilment, web-tools, fraud prevention or other services to Dermelect.
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, security, insurance and accounting services.
  • Any Dermelect ProStars (sales representatives) so that they can carry on their agency business.
  • HMRC and other public and regulatory bodies in the event we are required to do so.
  • Some of these transfers will involve international transfers of your personal data outside the United Kingdom (UK) including to our data centres or to those of our service partners or public and regulatory bodies.
  • We reserve the right to transfer your personal data in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will require that the transferee use personal data you have provided in a manner consistent with this Privacy Policy and the applicable legal framework.

International transfers of your personal data

  • Our third party service providers may be based outside the UK so their processing of your personal data may involve a transfer of your personal data outside the UK.
  • Whenever we transfer your personal data out of the UK, where required by law, we ensure a similar degree of protection is afforded to your personal data by ensuring at least one of the following safeguards is implemented:
  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data through Adequacy Regulations made under Section 17A of the Data Protection Act 2018.
  • Where we use certain providers, we may use specific contracts approved by the UK’s Information Commissioner’s Office which give personal data the same protection it has in the UK.
  • Where our service providers use third party service providers outside the UK, we require them (and they are required by law) to implement appropriate safeguards with those third party service providers to ensure that your personal data is afforded a similar level of protection as it would be afforded in the UK.
  • Please contact us if you want further information on the specific mechanisms we use when transferring your relevant personal data out of the EEA.


  • Under certain circumstances, you may have the right to:
  • Request access to your personal information. This enables you to receive details of the personal information we hold about you and to check that we are processing it lawfully.
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.

You also have the right to object where we are processing your personal information for direct marketing purposes.

  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party.
  • For more information on the full extent of your rights or to exercise your rights, please contact our data privacy manager by mail or e-mail at the addresses indicated above with a brief explanation of your request. When exercising any of those rights, please let us:
  • have enough information to identify you;
  • have proof of your identity and address; and
  • know the information to which your request relates.
  • We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask for further information in relation to your request to speed up our response.
  • If you would like to unsubscribe from any email publication you can also click on the 'unsubscribe' button at the bottom of the relevant email publication. It may take up to 10 days for this to take place.
  • You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

How do you protect my personal data?
Security measures

  • We place great importance on the security of all personal data. Dermelect has implemented appropriate technical and organisational methods to protect the personal data we hold from loss, misuse, or unauthorised access.
  • We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so. The Website are designed to secure the personal data you provide on computer servers in a controlled, secure environment. When personal data (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption.

What if I do not want to provide my personal data?

  • For customers and prospective customers, it is in your discretion to provide personal data to us. However, for us to enter into a contract with you, we will need to obtain certain information, including personal data that may be necessary or legally required. If you do not provide us with all or some of the personal data we request, we may be prevented from entering into a contract with you, providing you with products or services, or sending you marketing information or other communications that you have requested.
  • For users of the Website, providing your personal data is purely voluntarily. Not providing such data may only prevent you from receiving information from Dermelect. Analytical information captured when you use our products or services, access your account and/or visit the Website is described in our Cookies Policy.

Amendments to this Privacy Policy

  • Dermelect may update this Privacy Policy from time to time, and we reserve the right to do so to comply with applicable data protection laws. The effective date of this Privacy Policy is noted at the bottom of this page. We encourage you to review this page periodically. If we make material changes to the way that we collect, use or share personal data that you have provided, we will post the revised Privacy Policy on the Website.

Contact Us

  • If you have any questions regarding this Privacy Policy or if you would like to speak to us about the manner in which we process your personal data, please email our data privacy manager at
  • We hope that we can resolve any query or concern you raise about our use of your personal data. However, you also have the right to make a complaint to the Information Commissioner’s Office (ICO:, the UK supervisory authority for data protection issues, at any time. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.



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The Office of the Information Commissioner's Guidance notes that if an information banner is used on the website's home page, and the user fails to either accept or refuse cookies, then the provider may be able to assume the user's consent if the user continues to browse the website. However, in this case, all other pages of the website must include a prominent link to the cookie information together with an easy method for withdrawing consent. The cookie policy we have provided includes the standard method for withdrawing consent i.e. by altering browser settings, and we recommend that the foot of each webpage includes a link to the cookie policy as well as to the website terms of use and privacy policy etc.


This Privacy Policy was last updated on May 2023.